"Women SHOP, Men BUY" Is it true? 🤔

Read Time: 2 minutes

Understanding your customer is one of the most important facets of business, so for today's issue - let's take it a step further and dive in and compare some of the fascinating differences between men's and women's shopping behaviour! 🛍

• Preference for Pre-owned Products: 42% of men look for pre-owned products when shopping online, as opposed to 24% of women.

• Brand Loyalty: Men tend to be more brand loyal, with 65% of men and 54% of women describing themselves as “brand loyal”.

• Online Shopping: In a 2013 study, 57% of women purchased goods online compared to 52% of men. However, men are more likely to use mobile devices for shopping – 22.2% of men use their smartphones to shop while 18.2% of women do so.

• Purchasing Categories: Women are more likely than men to purchase fashion clothing and accessories online (71% vs. 49%). In contrast, men are more likely to make technology-based purchases than women (49% vs. 31%).

• Spending on Luxury Items: Men spent $39 billion on luxury items in 2018, while women spent $28 billion.

🤔 So how does this apply to the real world, Sean?

Black Friday & Cyber Monday Marketing Strategy