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- What exactly is a Social Proof? 🧐
What exactly is a Social Proof? 🧐
How I use my client reviews to increase sales
Sean Sagun
September 09, 2023
Read Time: 1.50 minutes
Think about the last time you bought something online; did you check the reviews? That's social proof in action. When we see positive reviews, high ratings, or endorsements from friends and influencers, it boosts our confidence in a product.
Social proof is the phenomenon where people tend to follow the actions and decisions of others. In the world of shopping, this means we often trust the choices of fellow consumers.
But it's not just about reviews. Social media has amplified this effect. Platforms like Instagram and TikTok are virtual stages where products shine. Influencers and Creators unbox, demonstrate, and review items, making us feel like we're making informed choices. The number of likes, shares, and comments also plays a role – the more engagement, the more likely we are to trust and buy.
🤔 So how does this apply to the real world, Sean?
If you're a brand, encourage satisfied customers to leave reviews. Showcase these on your website and social media. Collaborate with influencers whose audience aligns with your product. Engage with your customers online and build a community. When people see others enjoying your product, they're more inclined to join in.
If you’re a creator, start farming reviews and testimonials and use them to your own advantage! Remember, social proof isn't about tricking prospective clients; it's about building trust. So, utilize it wisely, and watch your sales soar! Oh, and you can show off your knowledge on your next brand call with a brand by pointing out how they can better utilize social proof for their own advantage! 😉
That’s a wrap for this edition! Never stop learning and stay awesome,
Sean 😁
P.S. If you're feeling a bit stuck in your business, I’ve got you! Here are some awesome ways to lend you a hand:
For creators, here’s the UGC bundle with both a 1:1 coaching call from me and a 120-page UGC book. This also comes with monthly group webinars so trust that I’ll be there to guide you every step of the way
For brands who already know what they’re doing, here’s the deal of the year - my Q4 bundle. Spoiler alert, it’s $19 USD per UGC Video
For both brands and creators who just don’t know where to start but wanna know how my team could help, give me a shout on Twitter!
Bonus for creators: Build a strong community by starting your own mailing list just like this. Oh, did I mention that it’s for FREE?!
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