What are these CTR and CVR Metrics? 🤔

Read Time: 2.15 minutes

Ever found yourself scratching your head over all those cryptic acronyms like ROAS, CTR, CVR, and CPC in your ad reports? Well, I’ve been there! But don’t worry, we'll break down these puzzling terms without any cryptic code.

• ROAS - Return on Advertising Spend: ROAS measures how effectively your ad campaign generates revenue in relation to the amount spent.

•  CTR - Click-Through Rate: CTR reveals the percentage of people who click your ad after seeing it.

• CVR - Conversion Rate: CVR indicates the percentage of users who completed a desired action (e.g. making a purchase) after clicking your ad.

• CPC - Cost Per Click: CPC indicates the cost of each click on your ad.

• CPA - Cost Per Acquisition: CPA calculates the cost of acquiring a new customer through your ad campaign.

• CPM - Cost Per Thousand Impressions: CPM shows the cost of displaying your ad a thousand times.

• ROI - Return on Investment: ROI provides an overall view of your ad campaign's profitability, considering both revenue and costs.

• AOV - Average Order Value: AOV represents the average spending per transaction by your customers.

• LTV - Lifetime Value of a Customer: LTV calculates the long-term revenue from a customer.

🤔 So how does this apply to the real world, Sean?