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6 Creative Best Practices š¤
Straight from TikTok's Holiday Playbook Pt. 2
Sean Sagun
September 29, 2023
Read Time: 2.50 minutes
As the holiday season approaches, letās explore the 6 creative best practices that you can implement on your content strategy this holiday season STRAIGHT from TikTok themselves!
Build TikTok-Ready Content: Keep your videos above 10 seconds, embrace lo-fi video quality (your smartphone's camera is perfect), maintain a 9:16 aspect ratio, and always include audio. Keep it real, and TikTok users will love it.
Structure Your Storytelling: Divide your videos into three sections: The Hook (grab attention in the first 3-6 seconds), Unique Selling Points (highlight your product creatively), and a compelling Call to Action to encourage interaction.
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Use Attention Triggers: Edit your videos like a pro using music, transitions, movement, text, and interactive display cards. Remember, the first six seconds are make-or-break for grabbing attention!
Think Sound-On: Music sets the mood, voiceovers add depth, and sounds enhance actions. Dive into TikTok's music and audio library for trendy options.
Optimize with Trends: Ride the wave of TikTok trends by integrating them into your content. Check out the Trends page on Creative Center to stay updated.
Diversify Your Content: Quantity and diversity are key! Create multiple ad creatives and spread them across different ad groups. Experiment with various content approaches and video formats to find what resonates best with your audience.