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What are these 16 Desires for Marketing? 🤔
Directly from the "Who Am I Book?" of Steven Reiss
Sean Sagun
October 31, 2023
Read Time: 2 minutes
In the constantly changing business world, one thing stays the same: knowing your customers is crucial for success. It's the foundation of strong brands. We need to understand what drives and satisfies people because not having this insight can make our marketing strategies aimless, like a ship without a compass.
Steven Reiss, an American psychologist, identified 16 universal human desires that shape our behaviors and decisions, with priorities varying among individuals. Marketers can leverage these desires for significant impact.
When you help customers fulfill their needs, they'll be happy to spend their money. The more essential the need you meet, the more money customers will be willing to spend.
Power: The desire for achievement and competence.
Independence: The thirst for freedom and self-reliance.
Curiosity: The quest for knowledge and truth.
Acceptance: The longing for self-worth and positive self-image.
Order: The need for stability and organization.
Saving: The desire for collection and ownership.
Honour: The pursuit of morality and loyalty.
Idealism: The drive for fairness and justice.
Social Contact: The yearning for friendship and fun.
Family: The aspiration for love through children.
Status: The craving for wealth, titles, and recognition.
Vengeance: The pursuit of victory through aggression.
Romance: The search for beauty and intimacy.
Eating: The need for sustenance and dining.
Physical Exercise: The desire for fitness and vitality.
Tranquility: The yearning for relaxation and safety.